16 Mistakes Seller's Make when Listing Their Home


16 Mistakes

Sellers Make When Listing Their Home

1.Pricing Your Home Too High

  Your agent can research comparable sales in your area and advise you of the appropriate price range for your property.

2. Taking an Inflexible Position of Financing 

  Have your agent explain what financing options are available. Flexibility on financing terms may secure a better selling price.

3. Errors in Market Timing

  Ask a real estate professional to determine wheather the market cycle is poised to net you the most money.

4. Lack of Access for Property Showings

  Lock boxes are a great way to make your home the most accessible to agents for showings. Appointment Only showings are the most restrictive. If your lifestyle is not compatable with frequent showings, your agent will help you determine a solution to suit your needs. Remember, the easier a home is to show, the better the odds are of getting the deal you want.

5. Not Utilizing Current Marketing Technology

  Make sure your agent utilizes the latest technology, such as Internet sites that cater to homebuyers. In some areas, cable access advertising is popular. Others use 800-interactive voice response systems. A good agent will know where you will get the best exposure

6. Not "Staging" Your Property Correctly  

Put some items in storage, create light, play music or otherwise improve the ambience. Your agent can offer helpful advice to create the right first impression.

7.Believing That Selling Property is Seasonal  

Don't base selling decisions on the seasons. Property sells year round.

8. Pricing Your Property Too Low 

  A real estate agent will help ensure you that no money is left on the table.

9. Not Re-evaluating the Marketing Plan 

Re-evaluate your agents marketing plan every 10 days. Make needed adjustments based on the current market and buyers.

10. No Offers Doesn't Mean Your Agent Isn't Doing The Job

Most sellers are unaware that 80% of all buyers activity comes from the sign and MLS, any agent can provide that. So, if you don't have a problem showing the home but it hasn't generated any buyers, it may be time to re-evaluate the price.

11. Ignoring the Importance of First Impressions

Sales have been blown by unkept lawns, cluttered closets, unpainted front doors, hard-to-work locks, blown light bulbs, bad colors, stains, unlit areas and bad smells. Spend time on the little things. Double up on your gardening. Keep things cleaner than usual. Take serious control of your pets during this time.

12. Not Making the Right Kind of Repairs

Don't be tempted to make improvements prior to listing without consulting a real estate professional. Some upgrades will not yield any real increase in value, while others may increase property value substantially. Ask for low cost solutions to minor repairs that will yield the best profits.

13. Not Giving the Sales Effort Enough Time

Homes may take 3-6 months to sell in any market. Estimate how much time you have before you need to sell and then plan ahead to allow extra time. You don't want to be forced to accept a dissappointing offer.

14. Not Screening Prospects Adequately

One of the best reasons for hiring a REALTOR is his/her ability to pre-qualify a prospect financially before valuable negotiation time is lost. Your agent may discover when a prospect has an ulterior motive for shopping homes other than purchasing.

15. Believing You Can't Make a Difference

The top agents in the industry report that their sellers are responsible for at least one out of 10 sales. You can network your business and personal friends, you can hand out flyers and you can keep the house i n a move-in condition. Your REALTOR should be ready to hand you all sorts of assignments to make the team effort successful.

16. Testing the Market

Never put your property on the market, unless you really want a sale. Get ready for a professional sales push when you list with a great agent. If your plans harbors some indecisions, resolve it before you list because success is every great REALTOR's objective! 




Berkshire Hathaway HomeServices California Realty
1155 Lindero Canyon Rd. • Westlake Village, CA 91362
Mobile: (805) 630-6483 • Office: (805) 446-8583
CA BRE Lic # 01120797

Thousand OaksWestlake VillageAgoura Hills